100 Percent Pure - 100% Pure Cosmetics

100 Percent Pure is a San Francisco Bay Area-based manufacturer of all natural skin care and one-of-a-kind, patent-pending fruit and vegetable pigmented cosmetics. All products are manufactured in their own plant in Oakland, CA, or in New Jersey (with offices in Atherton, Napa and in Paris), 100 Percent Pure Cosmetics formulates truly 100 Percent Pure products, vegan (or vegetarian when cruelty free honey is in formula), synthetic fragrance free, paraben-free, toxic-free and the most concentrated formulas possible without the use of water, thickeners, emulsifiers or any other cheap fillers. Cruelty-free 100 Percent Pure products are never tested on animals. As a matter of fact, it is the company's mission to help and save animals.

100 Percent Pure Founder Susie Wang grew up with a Geisha grandmother in Japan, is an avid gardener, who has studied herbs, teas, trees, and flowers. She even grew her own berries to make facial masks. Susie moved to San Francisco when she was 15 and she attended college at the University of California at Berkeley, where she "accidentally" discovered her calling. Susie tried a heavily advertised Vitamin C serum that was sold in upscale department stores. She later noticed that the serum started turning brown a week after she opened the package. Susie realized that the serum turned brown from oxidation. This meant that the product had reduced Vitamin C power and using it actually meant that she was applying free radicals directly on her skin. Susie became upset at how cosmetic companies were misrepresenting what they were selling. So, she discovered a way to stabilize all natural ingredients from oxidizing in skincare and patented this technology. As soon as she patented this invention, some of the world's largest cosmetic companies began courting Susie and that's how she started working for them as a skincare formulator and product developer.

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During a typical day in the lab, Susie accidentally knocked over a vial of a chemical and within a few minutes, the chemical eroded the lab table. She was shocked that the ingredients used to formulate cosmetics were harsh enough to eat away a lab table, so she began researching the ingredients. She discovered that many chemicals that were widely used in cosmetics were proven to cause cancer, tumors, irritations, and other skin disorders. In addition to using toxic chemicals, Susie witnessed formulas only having just a dash of the active ingredients they were advertising and that many formulas were diluted with mostly water, thickeners, emulsifiers and other cheap fillers to economize. In addition, Susie, who is an animal lover, was outraged that some companies misled consumers by claiming "no animal testing" even though many of the individual ingredients used in the products were indeed tested on animals. (That's because a company can claim that there is "no animal testing" on the final formula itself even if many of the individual ingredients used to make up the product were tested on animals.) Since 100% Pure products are made with pure food grade ingredients such as fruits, honey, seaweeds and other natural herbs - these food grade ingredients never required animal testing. After being exposed to the manufacturing process of cosmetics, Susie chose to walk away from millions of dollars in offers, and make her life mission to create 100 Percent Pure, effective, and cruelty-free products.

Susie created a revolutionary patent-pending fruit and vegetable pigmented color cosmetics under the 100 Percent Pure Cosmetics brand label. Her idea to use of fruit and vegetable pigments in makeup occurred while she was in her organic garden picking blackberries. She noticed that the berries stained her fingers. Fruit and vegetable pigmented cosmetics is revolutionary and one of the most significant innovations in makeup because all other cosmetics are made with either FD & C Colors (synthetic dyes) or minerals. In addition, fruit and vegetable pigments contain antioxidants and vitamins, so you will be applying all the healthy nutrients of the fruits and vegetables directly on your skin! The entire color cosmetic line of 100 Percent Pure products brand is based on this innovative, one-of-a-kind, all natural patent-pending fruit and vegetable pigmented color cosmetic technology.

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What 100% Pure Cosmetics Fans Say: (100% Pure Reviews):

"I love your cosmetics." Thank you [100 percent Pure] for making something that does not have chemicals in it. I have been through breast cancer and do not want anything with chemicals on my skin (which is now my immune system)! I am so thankful for you!  Sue W.

"I love your products."  The coffee bean eye cream is a holy grail product for me!  Kelly S.

"The concealer is great!" But...most of all I am so very happy with the mascara!!! I have used all the "high end" brands (that are also very expensive) and within a few hours my eyes are so red that people would comment on them. Peggy B.

"I am hooked." I love your line...A very happy customer. Sherry B.

"My absolute FAVORITE item so far is your mascara!" The volume I achieve is truyl unlike other mascaras I have tried (which is them all, believe me). Melissa H.

"First, I had to tell you how much I LOVE the mascara," then I had to tell you how much I LOVE the concealer and now the glosses!!!!!!!!! Mary F.